Product Overview
Aerial Units
CustomFIRE is a dealer for Smeal Aerials and Platforms in Wisconsin and Minnesota. To see learn more about Smeal, please click here.
Pumpers
Fire apparatus with a permanently mounted fire pump of at least 750 gpm (2850 L/min) capacity, water tank, and hose body whose primary purpose is to combat structural and associated fires.
Tankers
A vehicle designed primarily for transporting (pickup, transporting, and delivering water to fire emergency scenes to be applied by other vehicles or pumping equipment.
Full Response Crew Cab
Fire Apparatus Crew Cab first designed by Custom Fire in 1982, which incorporates pre-connected discharge hosebed, storage compartments, crew area seating and pump operation controls. Also incorporates exterior storage compartments, interior storage, compartments, and special service provisions.
Initial Attack
Fire apparatus with a permanently mounted fire pump of at least 250 gpm (950 L/min) capacity, water tank, and hose body whose primary purpose is to initiate a fire suppression attack on structural, vehicular, or vegetation fires, and to support associated fire department operations.
Rescue / Command
A multipurpose vehicle that primarily provides support services at emergency scenes.








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